I wasn’t going to write about it. Honestly I wasn’t. I told myself that there was no point in reviewing Coors Banquet; that I was only giving it more profile.

But then I heard all of those damned ads extolling its long history back to 1873, that it was an original Adolph Coors recipe and how amazingly full-flavoured it is. Really, it was the history claims that broke me. The amateur social historian in me simply cannot brook such open-faced falsities. There is NO way the Banquet beer being hocked as a domestic premium lager these days is the same made by Adolph Coors back in the 1800s. Not a chance!

So I sucked it up and bought a case. The results can be read in my latest Vue Weekly column (which you can read here). The beer looks like a pale lager, is surprisingly low in carbonation, has a honey, corn-sugar sweetness to it and seems like hops were only waved over the boil kettle.

It is what I expected. It is fairly clean and unassuming. There is nothing particularly wrong with the beer; it is just that there is nothing particularly worth noting in the beer either. In the review I sum it up as being like “watered-down Kokanee”, which is saying something.

Of course I knew better. I shouldn’t have bothered. But those damned ads!!

And now, of course, I have the problem of what to do with the rest of the case?